UPM
UPM is the front-runner in the new forest industry. We create added value from renewable and recyclable raw materials by combining expertise and technology from the bio and forest industries. This is the growth substrate for the new biofore industry.
In the new forest industry, we reshape markets through cost leadership, change readiness and leading innovation. We develop smart, sustainable products and solutions for customers worldwide.
Fibre-based businesses continue to be our strategy's foundation. Energy-related businesses, high value added materials and new markets will broaden our line of business.
One of our key competitive advantages is a skilled workforce laying the foundations for quality, continuous learning and renewal.
UPM's production facilities rank among the world's best in terms of production efficiency and competitiveness.
UPM's strategy is supported by its R&D activity. During the past few years UPM has strongly developed new business opportunities. These include e.g. RFID tags and inlays, wood plastic composite and biofuels.
UPM's operations are based on close integration of raw materials, energy and production. The company's own forests secure, in part, raw material supplies.
PURPOSE
We create value from renewable and recyclable materials by combining expertise and technologies within fibre based, energy-related and engineered materials businesses.
VALUES
Values guide and direct our behaviour. UPM values are: Openness, Trust and Initiative.
Openness in the workplace creates trust between people, which in turn leads to greater initiative. Our corporate culture encourages people to be creative and it respects the individual. As such, our culture promotes the common objective for the success of the company and personnel alike.
Trust and openness are not confined to our internal operations alone. Our operations must meet the highest ethical standards, also in relation to all our stakeholders as well. Our communications and operations are open and transparent, which makes it easy both internally and externally to assess our company and the way we operate.