We utilise best available techniques to reduce our own waste or residues and reuse them in innovative products and value-adding solutions. This is based on the circular economy model in which materials and value circulate.
Many of our new products are made of residues, sidestreams and waste generated during existing production processes. By developing new technologies and businesses we expand our future portfolio.
Sustainability starts from the design of the product.
Product stewardship is UPM’s top priority – our approach covers the entire value chain from design stage to end products and their reuse.
For the past 20 years, we have used the lifecycle inventory (LCI) as a guideline in product and process development. To further increase the sustainability of our products, we have adopted the concept of ecodesign. It guarantees that environmental impacts from design stage to end-use are minimised already during the design process.
Henkel is a global company that recycles label waste with exemplary efficiency. RafCycle®, a project successfully piloted at one plant, will now be expanded.The circular economy is an integral part of everyday production in Bavaria, Germany. A packing machine attaches thousands of labels to the front and back of shampoo bottles at the Henkel Wassertrüdingen plant. As the labels come off the roll, the label release liner is fed onto a spool of its own next to the packaging line. When the supply of labels has been depleted and the operator replaces the roll, the used liner is deposited in a label stock waste container – a small step at the plant, but a giant leap in terms of recycling waste.
Self-adhesive label manufacturer UPM Raflatac collaborated with Cielo e Terra – one of Italy’s largest wine bottlers – and has made a lifecycle assessment of their wine brand Freschello. A lifecycle assessment involves the analysis of a product’s environmental impacts throughout its entire lifecycle, from raw material sourcing through to manufacturing and recycling.
We provide our customers with easy access to information on the sustainability of our products and supply chain by offering
product declarations and environmental data for most of our products.
Third-party-verified environmental certifications and labels are a way of proving and communicating the environmental quality of our products and solutions.