Today, most UPM products are certified with widely recognised ecolabels, such as the EU Ecolabel and The German Blue Angel label.
Determined efforts in product stewardship make us the world’s largest producer of EU ecolabelled newsprint, graphic and office papers. We offer approximately 200 EU ecolabelled paper products from 16 paper mills in Austria, Finland, France, Germany and the UK. Our goal is to achieve 25% growth in ecolabelled products by 2020 compared to the level in 2008.
In addition to ecolabels, all our businesses have FSC® and PEFCTM chain of custody certification, which verifies the origin of the wood and guarantees that all wood used in our products is legally harvested from sustainably managed forests and does not come from controversial sources.
83% of UPM’s virgin wood fibre originates from forests certified by either FSC® or PEFCTM. Our target is to increase this share to 85% by 2020.
In 2014, 76% (75%) of UPM’s overall sales of paper, chemical pulp, plywood and timber products was ecolabelled. This figure includes FSC, PEFC and EU Ecolabels, and national ecolabels. By 2020, UPM aims to increase the share of ecolabelled products by 25% compared with the 2008 level.
Ecolabels support customers in their choices and provide essential information for stakeholders.
Third-party-verified environmental certifications and labels are a way of proving and communicating the environmental quality of our products and solutions.
The EU Ecolabel helps identify products that have a reduced environmental impact throughout their life cycle – from the extraction of raw materials to production, use and disposal. The EU Ecolabel is continuously evolving. UPM has been active in developing new criteria for converted paper products.
The German Blue Angel is the world’s oldest ecolabel, created in 1978. It focuses on examining a product’s impact on the climate, resources, water, soil and air.
The Nordic Ecolabel evaluates a product’s environmental impact throughout its whole life cycle – from sourcing to the end product.
FSC® (Forest Stewardship Council®) certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. Its principles and criteria provide a global foundation for all forest management standards.
PEFCTM (Programme for the Endorsement of Forest Certification Schemes) is an umbrella organisation for the mutual recognition of national or regional forest certification schemes, which meet internationally recognised requirements for sustainable forest management. PEFC includes forest certification, chain of custody and product labelling, and requires independent third-party verification. PEFC members are national or regional forest certification schemes based on inter-governmental processes for sustainable forest management around the world.
The SFI (Sustainable Forestry Initiative) standard is based on principles and measures that promote sustainable forest management and take into account all forest values. It includes chain-of-custody certification and on-product labels.
The Austrian ecolabel provides consumers with guidance in choosing products or services that are least hazardous to the environment or health.
The China Green Label aims to help the public identify environmentally friendly products that meet certain eco-standards.
All the certificates can be found using the Certificate Finder.
Hamelin Group was the first UPM customer to adopt the EU Ecolabel for a wide range of its stationery products, such as notebooks and envelopes.