​Responsible water use

With responsible water use we want to highlight the importance of the water resources and good water management all over the world. We focus on projects that improve the status of water resources and increase awareness of good water management to ensure high-quality water availability.

Restoration of rivers in Poland  Photo: Marek Czasnojc / Nordpress

Restoration of rivers in Poland

UPM Raflatac cooperates with WWF Poland in the 'Rivers for Life' project. The project embraces efforts directed towards the conservation and restoration of natural river ecosystems in Poland. The co-operation started in 2012.

Tackling water shortage in western China

UPM Raflatac China cooperates with China Women’s Development Foundation (CWDF) to help solve the shortage of safe drinking water in western China. CWDF’s charity project Water Cellar for Mothers builds high-quality wells, pools, and cellars made of concrete, as well as small concentrated water supply systems, and the projects are carried out with donated funds.

Local waters school project in Finland

Local waters school project in Finland

The project aims to improve grammar and encourage secondary school students to become more interested in natural sciences — particularly natural science related to water—by exploring the natural waters in the vicinity of the schools. Originally launched in schools in the city of Rauma, the project was expanded to other UPM pulp and paper mill locations in Finland in 2016.

Reforesting the Jaguari River Basin in Brazil

After 200 years of extensive farming, the river basin ecosystem in Jaguariúna, São Paulo, was in danger. To restore the forest and revive the river, UPM Raflatac Brazil partners on a two-year reforestation project together with the municipality and six different organisations.

My Heaven My Water Article Competition in China

My Heaven My Water Article Competition in China

The “My Heaven My Water Article Competition” increases awareness of water protection and strengthens water education among primary, middle and high school students, as well as the general public in Suzhou. This is the first cooperation project between UPM and Suzhou Water Resources Bureau.
 

Baltic Sea Action Group

Baltic Sea Action Group

Commitment to revive the ecological state of the entire Baltic Sea. By the year 2030 we will use only recycled nutrients at our biological wastewater treatment plants. We aim to find recycled nutrients from local sources, thus reducing local eutrophication in the best case and also promoting circular economy.