Building and maintaining good relations with local communities close to our operations and supporting the vitality of these communities are essential for us and for our business success. Our societal engagement activities are clearly connected to our Biofore strategy and responsibility targets.
The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.
Commercial sponsorship is a target-oriented, long term activity that is clearly aligned with our business targets. Donations are non-profit support to charitable or other good causes. Our guidelines for sponsorships and donations are applied in all businesses.
UPM’s support can take different forms in different projects. It can be a cash contribution to support community projects, membership of community-related organisation or it can be donations of products or materials or employee volunteering or fundraising.
The guidelines below will be updated in 2016 to correspond the targets and content of the Biofore Share and Care programme.
The Roihu 2016 Finnjamboree is the largest youth event in Finland. Roihu collects together over 17,000 campers in the forests of Evo, near the town of Hämeenlinna
Fluent reading skills are required in all professions. The target of “Sanat haltuun” (Words matter) project, supported by UPM and organised by the Finnish Reading Centre, is to inspire students of technical vocational schools to read and improve their reading skills. In addition, UPM together with the Reading Centre want to develop operating models to improve students’ reading skills in the future. The aim is also to stimulate discussion and raise awareness on the reading skills of young students in vocational schools.