Building and maintaining good relations with local communities close to our operations and supporting the vitality of these communities are essential for us and for our business success. Our societal engagement activities are clearly connected to our Biofore strategy and responsibility targets.
UPM’s Biofore Share and Care programme reflects our commitment to building a sustainable, innovation-driven future by sharing our expertise and assets for causes we care about. The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.
The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.
Commercial sponsorship is a target-oriented, long term activity that is clearly aligned with our business targets. Donations are non-profit support to charitable or other good causes. Our guidelines for sponsorships and donations are applied in all businesses.UPM’s support can take different forms in different projects. It can be a cash contribution to support community projects, membership of community-related organisation or it can be donations of products or materials or employee volunteering or fundraising.
The sunshine tickles my cheeks as I make my way through the cobbled streets. It’s not yet ten in the morning. I hear steps behind me, others are arriving here too. Beautiful old wooden buildings rise around me, the majority of which are houses. I stop to admire a boutique’s window display with pretty decorations made of lace and pearls. I can also see a marketplace with vendors selling clothes and handicrafts. I’m in Old Rauma and it’s the middle of the Rauma Lace Week, a traditional event here.
After 200 years of extensive farming, the river basin ecosystem in Jaguariúna, São Paulo, was in danger. The riparian forest around the Jaguari River was devastated and the river flowed dirty. To restore the forest and revive the river, UPM Raflatac Brazil partners on a two-year reforestation project together with the municipality and six different organisations.
A Words Matter literacy workshop was held at Jämsä College at the end of May. Participants studied how the meaning of a message changes depending on who sends and who receives it. After completing the workshop, the students also received information about job opportunities at UPM in the Jämsä region.