We actively seek to maintain and develop good relations with our various stakeholders. The company’s key stakeholders are employees, customers, investors, suppliers, local communities, non-governmental organisations, media, governments and regulators.
Being a committed member of industry and business associations as well as other networks and initiatives is an important way to participate in the dialogue with our stakeholders at a national, EU and global level.
UPM is a member of a number of national industry associations, which engage with policy makers on key issues related to climate change, energy efficiency, renewable energy as well as to bio and circular economy. UPM's global spend (2016) on industry associations membership fees was 4.3 million euros.
UPM is a member of Finnish Forest Industries Federation FFIF. FFIF is an organisation for forestry industry in Finland promoting forest industry's competitiveness both in Finland and abroad. FFIF's activities cover labor market policies, forest-related issues, energy and environmental regulation, as well as general issues relating to competitiveness. In 2016, UPM's membership fee was 1.96 million euros. UPM's President & CEO Jussi Pesonen was the Chairman of the FFIF for 2014–2017.
UPM is a member of the Confederation of European Paper Industries (CEPI), a Brussels-based organisation for the promotion of the paper and pulp industry in the European Union. CEPI's activities cover forest-related issues, energy and environmental regulation, as well as general issues relating to competitiveness. UPM's membership fee (2016) in CEPI was 380.000 euros.
Europe's largest national paper industry is based in Germany, where UPM is actively shaping the future of the paper business. UPM acts in various bodies of the German Paper Association (VDP), Bavarian Paper Mills Association (VBP) and Northern German Paper Association (VNP). These associations represent the interest of more than 160 member companies. The annual membership fees sum up to over 1.5 million euros. Winfried Schaur, Executive Vice President, UPM Paper ENA, was elected the Chairman of VDP in 2016.
UPM is also a member of a number of national industry associations, such as COPACEL in France, the UK Paper Federation (CPI), Austropapier, Euro-Graph and the American Forest & Paper Association (AF&PA). In China, UPM is a member of the China Paper Association (CPA) and of the SPF in Uruguay. Annual membership fees in these associations are typically less than 100.000 euros.
UPM is globally active in co-operation with different sustainability and environmental associations and initiatives. Co-operation aimes to maintain consistent quality in opeartions and products in environmental and respossibility issues, securing the prerequisites for future activities.
UPM as a global, responsible company is a member of the Baltic Sea Action Group. The Baltic Sea Action Group (BSAG, officially called The Foundation for Living Baltic Sea) is an independent, non-profit foundation established in 2008 with a home base in Finland. The mission of BSAG is to revive the ecological state of the entire Baltic Sea. In March 2016 we made already the third Commitment for BSAG. By the year 2030 we will use only recycled nutrients at our biological waste water treatment plants. We aim to find recycled nutrients from local sources, thus reducing local eutrophication in the best case and in any case promoting circular economy. Read more.More information about our Commitments can be found from BSAG commitment bank.
Read also: Water is fundamental for life – let’s take care of it togetherTowards a healthier Baltic Sea by nutrient cycling
In November 2016 UPM Biofuels joined the below50 coalition to promote the most sustainable fuels that can achieve significant carbon reductions - and scale up their development and use. Any company which produces, uses or invests in fuels that are at least 50% less carbon intensive than conventional fossil fuels can join below50. Companies must publicly commit to the campaign, show evidence that supports their claim, and disclose their progress towards achieving this goal.
Read more on UPM press release 15 November 2016.
The Business and Biodiversity Initiative 'Biodiversity in Good Company' was founded under the auspices of the German presidency of the 9th Conference of the Parties to the Convention on Biological Diversity (CBD) in May 2008. UPM is one of the founder members of Biodiversity in Good Company. The initiative is targeted at promoting business engagement for the protection of biological diversity. The association had 24 member companies at the end of 2014.
UPM is partnering with BirdLife as a part of its global biodiversity program. UPM co-operates with expert networks locally and internationally. BirdLife is a global organization that is uniting a network of environmental organisations and experts. UPM is carrying out dozens of local projects with BirdLife, especially in regions where UPM is operating as a landowner or procuring wood.
UPM has been a member of CEO Water Mandate since 2009.The CEO Water Mandate seeks to build an international movement of committed companies, both leaders and learners, interested in addressing the global water crisis. In this spirit, the initiative is open to industry sectors and companies who are members of the UN Global Compact.
UPM is a member of Cleantech Finland, a network comprising nearly 100 Finnish companies that focus on environmental business. Cleantech Finland links leading Cleantech experts and channels Finnish expertise to meet global demand.
UPM is a member of Corporate Responsibility Network FIBS, a leading non-profit corporate responsibility network in Finland, founded in 2000. FIBS promotes financially, socially and ecologically sustainable business in Finland by supporting its members' CR strategy and initiatives. FIBS is a member of CSR Europe, CSR 360 Global Partner Network, Global Reporting Initiative GRI and also GRI's Data Partner in Finland.
UPM Biofuels is one of the case examples in the Sustainable Finland 2014 year book published by FIBS. Read more about UPM's biofuel concepts that are based on raw materials outside the food value chain.
UPM signed the UN Business and Biodiversity Initiative, established in 2008, at the ninth meeting of the Conference of the Parties (COP 9) in Bonn, Germany. The Conference of the Parties is the governing body of the UN Convention on Biological Diversity (CBD).
Since 2003, UPM has been a signatory of the United Nations Global Compact initiative, a global network of businesses and other stakeholders from around the world committed to sustainability and responsible business practices. The core values of the Global Compact are presented as ten principles, which cover human rights, labour standards, the environment and anti-corruption.
In April 2017 UN Global Compact and DNV GL launched a joint digital platform, Global Opportunity Explorer which offers direct access to the most innovative solutions and markets opportunities for achieving the Sustainable Development Goals (SDGs) which again create great value to the societies and environment.
UPM BioVerno, the renewable diesel and UPM GrowDex, a wood-based cellulose nanofibril hydrotel for 3D cell culturing and other biomedical solution were among the first cases invited in this platform. On the platform each solution is concretely connected to a number of SDGs. Go and explore how our products are valued.
As of 1 January 2016 UPM has been a member of UN Global Compact LEAD. UPM is the first forest industry company and also the first Finnish company ever having received an invitation to LEAD.
Global Compact LEAD is a unique leadership platform within the United Nations Global Compact that strongly promotes the integration of sustainability into business strategies. At the moment the 50 most sustainably advanced companies across geographical regions and industry sectors have been invited to LEAD. The total number of member companies at UN Global Compact is approximately 8000.
UPM is involved in the network that supports and promotes the implementation of the ten principles of the UN Global Compact by sharing information within Nordic member companies.
Vida Silvestre and UPM´s plantation forestry company Forestal Oriental have entered in into a three-year co-operation project on the conservation of environment in Uruguay. The main purpose of the co-operation is to contribute to the sustainable development of natural resources in the long term. UPM and Vida Silvestre are also looking for partnerships with other public or privatestakehodlers to facilitate more efficient management of biodiversity.
The third phase of UPM’s three-year WBCSD WASH programme is now complete. In December 2014, UPM’s President and CEO Jussi Pesonen signed the WBCSD (World Business Council for Sustainable Development) WASH Pledge to ensure that UPM is a safe and healthy workplace, where our employees have access to safe water, sanitation and hygiene on all premises under UPM’s direct control. During the programme, the WASH conditions have been evaluated in all our production sites, sales offices and terminals and are now in the final phase at UPM Forestry and Wood Sourcing.
UPM Raflatac works with WWF Poland in the Rivers for Life project to improve the well-being of the country’s rivers and to raise awareness on the significance of the rivers to Poland’s nature. The collaboration has manifested itself in many ways: scientific research, restorative construction work and publishing. A mobile game is currently being developed too. UPM Raflatac’s Wrocław and Nowa Wieś label stock factories are located in the Oder River Valley in Poland.
UPM and WWF work together on a number of projects, such as: Check your paper tool, New Generation Plantations Platform (NGP) and Rivers for Life project (UPM Raflatac in Poland).
The China Sustainable Paper Alliance (CSPA) was initiated by the World Wide Fund for Nature (WWF) and China National Forestry Industry Federation. The alliance accepted its first members in September 2015, UPM being one of them. The companies in the alliance commit to sourcing raw material and producing paper and pulp sustainably and using only products which has been produced accordingly. Read more
UPM signed the WBCSD (World Business Council for Sustainable Development) WASH Pledge in December 2014. By signing the Pledge we ensure that UPM is a safe and healthy workplace, where our employees have access to safe water, sanitation and hygiene in all premises under our direct control. We also want to increase the awareness and knowledge of the importance of safe water and good sanitation & hygiene everywhere at UPM.
The three-year-WASH-programme was closed in December 2017. During the programme, the WASH conditions were evaluated in all UPM's production sites, sales offices and terminals and at the facilities of UPM Forestry and Wood Sourcing. The results confirm that the standards regarding water, sanitation and hygiene are on a very high level everywhere at UPM. A few improvement areas were identified and corrected respectively, most of them in the area of hygiene trainings and incresing the general awareness of our and contractors' employees.Also as part of this programme, some new recommendations were made in our global safety standards and guidelines. In the future the WASH related issues will be followed-up and developed as part of internal audits performed by the Occupational Health and Safety organisation.
The results and progress of this programme has been regularly reported to UPM's own personnel and the WBCSD.
More about the
WBCSD WASH Pledge
On 16th May 2017 UPM signed a global strategic partnership with the Forest Stewardship Council® (FSC) to develop solutions for advancing the uptake of FSC in the market. The partnership aims at delivering benefits to forest owners through FSC certification and to increase the FSC-certified wood supply. Read the UPM press release on upm.com.
FSC® is an independent, non-profit organization that protects forests for future generations. FSC is an open, membership-led organization that sets standards under which forests and companies are certified. UPM is also a member of the FSC International.
PEFC ™ (Programme for the Endorsement of Forest Certification schemes) is an international forest certification system that promotes environmentally, socially and economically sustainable forestry throughout the world. About ten percent of the world's forests are certified - and the two-thirds, or about 245 million hectares of PEFC in accordance with EU requirements. PEFC-certified forests can be found in dozens of countries.
The Finnish Standards Association (SFS) is the central standardization organization that controls and co-ordinates national standardization work in Finland. SFS develops, approves and publishes national SFS standards. It also sells standards and communicates information about the standards and standardization to the public.
UPM is member of the ISO Working Group on Finland and actively participates in ISO's product-footprint models, standardization work and especially the carbon dioxide and water related issues. ISO is the example used in UPM's results in a water footprint study in their own work.
Water Footprint Standard ISO 14046 was published in the end of 2014. Comparing the new standard in UPM management systems, we found that almost all of the required information will be published in UPM's paper and pulp mills on the EMAS statements and UPM's annual report to ensure a third party. Work continues on the water footprint in 2015, a more detailed level.
CEN, the European Committee for Standardization, is an association that brings together the National Standardization Bodies of 33 European countries. CEN is one of three European Standardization Organizations (together with CENELEC and ETSI) that have been officially recognized by the European Union and by the European Free Trade Association (EFTA) as being responsible for developing and defining voluntary standards at European level.
Kemesta is the chemical, forest and paint industry standardization association in Finland.Kemesta is responsible for coordinating the national work in the field of chemical, forest and paint industry standardization, both on the European (CEN) and international (ISO) level. Kemesta is a standards writing body for Finnish Standards Association SFS.
In December 2016 UPM became a member of RSB, the Roundtable on Sustainable Biomaterials. RSB is a global standard and certification scheme for sustainable production of biomaterials and biofuels. It is also an independent multi-stakeholder coalition, which works to support the sustainability of biomaterials.
RSB is considered one of the strongest sustainability schemes, verifying that biomaterials are ethical, sustainable, and credibly sourced. It is also one of the EU approved voluntary schemes for biofuels to show compliance with sustainability requirements set for the production of biofuels in the EU's Renewable Energy Directive.
Read more on
UPM press release 7 December 2016.
In Finland, UPM has in March 2018 published its commitment to responsible water use. The water stewardship commitment challenges companies to identify their water related risks in their value chains, to ensure sustainable water use of their employees and all parties they operate with, and to develop sustainable water management together with the stakeholders. The commitment is founded by Aalto University, Natural Resources Institute Finland, Ministry of Agriculture and Forestry, WWF Finland and Ministry of the Environment. These organisations promote responsible water use in their operations and encourage companies in their water management efforts. Read more here: link