Well-functioning stakeholder dialogue is a key component for our success – we strive for a deep understanding of our stakeholders’ needs and views in order to create true value for them. Our most important stakeholders are customers, investors and financiers, employees, suppliers, authorities and key decision-makers, the media, non-governmental organisations and local communities. A materiality analysis is one way to create a shared picture of what is essential for all parties.
We impact local communities and societies in many ways. We are committed to developing the vitality of the communities close to our operations through active co-operation and open dialogue with various stakeholders as well as, for example, through sponsorships and donations. We make social responsibility a reality through our strong commitment to responsible and ethical business practices wherever we operate.
Our economic impact is also significant locally and nationally, and we promote the transparency of tax issues.
As a global player, we see it as our duty and privilege to actively participate in the work of several international and national organisations and initiatives within the realm of responsibility and sustainable development.
UPM’s Biofore Share and Care programme reflects our commitment to building a sustainable, innovation-driven future by sharing our expertise and assets for causes we care about. The focus areas are: Reading & learning, engaging with communities, responsible water use and boosting bioinnovations.
Developing leadership skills is a major focus area at UPM. The company’s apprenticeship-based training programme for managers is one example of UPM’s investments in leadership. A total of 350 people applied for the programme last autumn, and nine applicants were selected to begin their studies in February 2016.