UPM’s stakeholder engagement with local communities is founded on decades of close co-operation. In many cases the community has grown around UPM's operations over the years. In forestry-related issues, UPM’s key stakeholders are forest owners, employees, investors, suppliers, local communities, non-governmental organisations, research organisations, governments, regulators and the media.
UPM is present locally both as a major forest owner and as a purchaser of wood. Stakeholder consultation is integrated into daily forest management practices. Especially, when planning wood harvesting in sensitive areas e.g. near settlements, it is important to assess the impacts on harvesting before planning operations. Moreover, both PEFC™ and FSC® forest certification standards necessitate true stakeholder engagement and consultation.
Most of the wood is sourced from private forests. UPM offers versatile forest services for local forest owners.
Local environmental organisations perform hands-on conservation work at a grassroots level. The long-term target is to create a new working culture locally, by sharing the same environmental interests.
The “everyman’s right” refers to the right of everyone in Finland to hike and to pick berries and mushrooms on land regardless of who owns it. You don’t need the landowner’s permission, but of course, you are not allowed to damage the environment or disturb others. We are used to saying in Finland: The Finnish forests are open daily!
UPM participates in The Forests Dialogue (TFD), which is a civil society-driven, multi-stakeholder dialogue platform that aims to forge relationships and spur collaborative action on the highest priority issues facing the world's forests. The goal of TFD is to reduce conflict among stakeholders over the use and protection of vital forest resources. The founders of TFD are the World Bank, the World Business Council for Sustainable Development (WBCSD), the World Resources Institute and the WWF.
UPM is one of the participants in WWF’s New Generation Plantations (NGP) platform. The NGP platform is a place for sharing knowledge about good plantation practices and learning from experience, through events such as study tours, workshops and conferences. While plantations can be controversial, the NGP concept suggests that well-managed plantations in the right places can take pressure off natural forests, work in harmony with natural ecosystems and improve the welfare of local communities.
UPM has signed the UN Business and Biodiversity Initiative, and UPM has been active member of the Biodiversity in Good Company Initiative. UPM's biodiversity programme and development projects have been presented in UN conferences governed by the UN Convention on Biological Diversity.
UPM is looking for active dialogue and partnerships with non-governmental organisations: partners include WWF International, WWF Finland, IUCN, BirdLife Finland, Aves Uruguay, Vida Silvestre, The Finnish Association for Nature Conservation, and The Osprey Foundation.
The Roihu 2016 Finnjamboree is the largest youth event in Finland. Roihu collects together over 17,000 campers in the forests of Evo, near the town of Hämeenlinna, on July 20-28. About 3,000 of the participants arrive from abroad. The cooperation between UPM and The Guides and Scouts of Finland, which began last year, takes many forms at Roihu.
In the recently released MobiMetsä game, players get to explore how to use wood raw material and run a company in a completely new way. The mobile game produced by the Guides and Scouts of Finland and UPM is developed by an experienced Finnish company, NordicEdu, which specialises in educational games.