For us, ecodesign means that we design and produce our products responsibly to be safe and sustainable, and we ensure that, whenever possible, the end of our products’ life cycle is the birth of something new.

​This is how we see ecodesign

We are continuously reducing the environmental impact of our products over the whole life cycle. Our products are recyclable, biodegradable and produced using bioenergy wherever possible.

For almost 20 years, we have used the life cycle impact analysis (LCA) as a guideline in product and process development.

To further increase the sustainability of our products throughout their entire life cycle and value chain, we have adopted the concept of ecodesign. Ecodesign is integrated into our product development throughout our businesses. This approach ensures that we minimise the environmental impact of our raw materials and manufac­turing processes across the entire value chain already during the design stage.

The ecodesign approach is divided into eight steps, guiding us in the design and manufacture of sustainable products (Adapted from Lafferty, Marstander and Ruud, 2003, Ecodesign wheel):

​Ecodesign approach - step by step ​
1. ​Selection of low impact materials​Selection of low-impact materials, for example, by replacing fossil fuels with bioenergy and fossil raw materials with sustainable options.
2. ​Reduction of material usage​Reduction of material usage by applying smart production techniques, designing longer-lasting products with less material and reusing components.
3. ​Optimisation of production techniques​Optimisation of product techniques by continuously improving operational performance, for example, by reducing energy and water consumption and by sharing services and utilities.
​4. Optimisation of distribution systems​Optimisation of distribution systems, for example, by using lighter and reusable packaging in end-product delivery.
​5. Reduction of impact during use​Reduction of impact during use by lowering the environmental impact of customer processes, for example, by offering lighter paper grades to reduce the fuel consumption of distribution.
​6. Optimisation of initial lifetimeOptimisation of initial lifetime by offering extended-life products that are multifunctional and recyclable, easy to maintain and repair.​
​7. Optimisation of end-of-life system​Optimisation of end-of-life systems by selecting non-toxic, reusable materials that are easily separated and sorted for reuse.
8. ​New concept development​New concept development, for example, thinking of new ways to use the product already in the design phase, without forgetting multifunctionality and shared use.


Did you know ?

UPM takes responsibility for its customers' processes by developing solutions to improve their environmental performance, i.e. steps 2 to 6 in the ecodesign approach described. Examples of such products are shown below:

 Examples of our ecodesigned products:

girl reading a magazine

UPM Valor - paper with the lightest impact

Thanks to light weight, Yes Light copy paper saves a lot of resources.

Patent pending technology to manufacture layered composites, UPM Grada

UPM's wood plastic composite UPM ProFi

FEB 15 2016

UPM ProFi Loggia complements UPM ProFi Classic Deck range

A luxurious wood look and feel, together with superior stain resistance, are the main characteristics of a new composite decking called UPM ProFi Loggia.

MARCH 18 2015

Everyone wins with RafCycle – Biofore in action

When the Netherlands-based Reklam Speciaaldruk adopted the innovative RafCycle waste management system to recycle label liners into paper, energy and UPM ProFi products, it was a major boost for their sustainability efforts. But there was an additional, unexpected, benefit – the move also attracted attention from new customers.