UPM Raflatac

UPM Raflatac manufactures self-adhesive label materials for product and information labelling for label printers and brand owners in the food, personal care, pharmaceutical and retail segments, for example. UPM Raflatac is the second-largest producer of self-adhesive label materials worldwide.

​Our direction

  • Profitable growth through organic growth, product portfolio development and synergistic acquisitions
  • Growth in high value added films and special label products
  • Expand presence in rapidly growing developing markets

Our strength

  • Accurate supply chain and efficient delivery network
  • Modern strategically located and efficiently scalable production assets
  • Second largest supplier in most markets with global scale in R&D, quality development and technical know-how
  • Industry leader in sustainability and product safety

UPM Raflatac value created  

Important Image

Markets and drivers 

  • In 2015, global demand for label materials is estimated to have increased by 4-5% compared to the previous year.
  • The global label materials market has a sustained robust growth outlook, evidenced by private consumption forecasts for branded and packaged goods.
  • Thanks to its versatility and brand appeal, self-adhesive labelling as a technology is increasing its market share among labelling solutions.
  • The growth of the online retail trade is increasing label use for packaging and logistics. Stricter legislation, especially in food labelling, regarding product content and authentication is also rising demand for self-adhesive labels.
  • Growth rates are strongest in developing markets, thanks to urbanisation, an expanding middle class and increasing income levels. Demand is further supported by the rapid development of retailers, distributor networks and automated product labelling.
  • In the mature markets, in recent years growth has surpassed the private consumption growth and is mainly driven by product renewal, innovations and tailored solutions.

Key figures

​Sales, EURm​1,409​1,248
​Operating profit excl. special items, EURm​102​80
​% of sales​7.26.4
​Capital employed (average), EURm​581530
​ROCE, excl.speciakl items, %​17.6​15.1
​Personnel on 31 December​2,8942,847


Business areas

Driving for top performance in all business areas

UPM as an investment

Targeting attractive total return

Financial targets

Profitability improved in 2015