UPM Paper EN A produces magazine papers, newsprint and fine papers for a wide range of end uses in 15 efficient paper mills in Europe and the United States. The main customers are publishers, cataloguers, retailers, printers and merchants. UPM has a global paper sales network and an efficient logistics system.

​Our direction

  • Maximising cash flow and leveraging optimisation opportunities in the extensive, highly performant operations
  • Streghtening marke position through differentiated commercial strategies, business development and targeted product development
  • Increasing efficiency of operations and fostering digitalisation and robotics
  • Targeted invetments in maintenance development

Our strengths

  • Long-term commitment to paper and realibility of supply
  • Broad portfolio and strong geographical presence
  • High product and service quality
  • Extensive, thoroughly optimised production
  • Proven ability to manage operations ahead of market development
  • Clear and transparent sustainability agenda based on responsible operations, strong ethical values and a fully traceable supply chain



UPM Paper ENA value created  

Important Image

Demand drivers

  • Advertising spend
  • Role of paper in the marketing mix
  • Publishers’ business model
  • Reading habits
  • Ways of working and learning
  • Opportunities relating to bioeconomy

Key figures

​Sales, EURm​4,615
​Comparable EBIT, EURm231
​% of sales​5.0
​Capital employed (average), EURm​1,702
Comparable ​ROCE, %​13.6
​Cash flow / Capital employed, %24.3
​Personnel on 31 December​8,252


Business areas

Driving for top performance in all business areas

UPM as an investment

Targeting attractive total return

Financial targets

Profitability improved in 2017