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A key element of managing the responsibility agenda is a constant follow-up of stakeholder views. UPM’s stakeholders have been identified in the company’s stakeholder strategy work. The key stakeholders are investors, customers, employees, neighbouring communities, suppliers, governments and regulators, non-governmental organisations, as well as the media.
UPM has undertaken several stakeholder engagement surveys, such as the “Biofore report” in May 2011, which was carried out by an external agent. The surveys have aimed at identifying how stakeholders perceive the company and what their expectations are.
Co-operation with several environmental groups
In 2011, UPM partnered with WWF both in Finland and internationally. In Finland, the UN’s international year of Forests brought together WWF and UPM to promote WWF’s global 2011 Living Forest Campaign.
In the international arena, UPM continued working with WWF in the New Generation Plantations Projects which brings together expertise in plantation design and management in order to further ensure social and environmental sustainability aspects of plantation operations.
Another successful project, clearly linked to UPM’s global biodiversity programme, is the collaboration with Environment Online’s (ENO) Tree Planting day, which UPM supported in the UK, Uruguay and Finland. The annual event is extremely important in building future generations’ relationship with nature and forests.
In 2011, UPM collaborated closely with BirdLife Finland on managing important nesting and resting areas for bird species. For example, UPM and BirdLife Finland jointly restored peatland area for Red Grouse and other peatland species.
Uruguay Foundation achieves positive results
The UPM Foundation has been active in Uruguay since 2006, promoting development in rural areas of Uruguay through education, training and entrepreneurship, to foster a culture of safe and healthy living. In 2011, over 35,000 people in 45 communities benefited from the activities financed by the Foundation.Memberships in assocations
Through its membership in industry and business associations and other networks and initiatives, UPM participates in various ways in the dialogue with its stakeholders on both the national, EU and global level. See more behind the link.