Have you ever thought about what happens after you finish reading your newspaper or magazine and pop it in the recycling bin? Unlike many other materials, paper doesn’t pose a risk to the environment after it is used, as it can be – and most often is – recycled efficiently. The paper recycling rate in Europe exceeds 70%, which is an excellent figure we can all be proud of! For most consumers, paper recycling comes as naturally as breathing. The wood fibre in paper can be reused up to seven times. After that, the fibre becomes too short and weak to make paper anymore, but even then it can be used as fuel for generating energy. You could hardly hope for a better example of circular economy in action.