Vision, purpose and values



Vision

As the frontrunner of the new forest industry UPM leads the integration of
bio and forest industries into a new, sustainable and innovation-driven future.
Cost leadership, change readiness, engagement and safety of our people
form the foundation of our success.

Purpose

We create value from renewable and recyclable materials by combining our expertise and technologies within fibre-based, energy-related and engineered materials businesses.


Values

Trust and be trusted.
Achieve together.
Renew with courage.