Strategy and goals

 

UPM – The Biofore Company

UPM aims to renew its business portfolio, shifting its focus to markets and businesses with sustained growth and value creation. Fibre-based businesses continue to form the foundation for UPM’s strategy. In the long term, UPM aims to complement its existing business with innovative products with high added value. They will broaden UPM’s product scope and offer opportunities for further growth.

New business development and R&D focus on second-generation biofuels, biocomposites and biochemicals.

An integral part of success is competitive access and efficient use of critical production inputs across the company, in areas such as forest biomass and energy.

Cost leadership requires constant awareness of production efficiency and processes within each business. UPM’s target is to improve its ability to leverage opportunities in external markets, while simultaneously drawing benefits from internal synergies.

To support the implementation of its strategy, UPM aspires to attract and retain high-performing people. The company aims to cultivate an environment that promotes achievement, learning and renewal.

Corporate responsibility is an integral part of UPM’s operations. As The Biofore Company, UPM is strongly committed to continuous improvement in economic, social and environmental performance.

 

STRATEGIC OBJECTIVES/  StRATEGIC STEPS IN 2010