Vision, purpose and values

 

 

​Our vision, purpose and values express our shared understanding of what we believe, how we act and what we aspire to be and achieve as an organisation.

 

Vision: As the frontrunner of the new forest industry UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Cost leadership, change readiness, commitment and safety of our people form the foundation of our success.

Purpose: We create value from renewable and recyclable materials by combining our expertise and technologies within fibre based, energy-related and engineered materials businesses.

 

Values: Trust and be trusted – Achieve together – Renew with courage

 

UPM's Vision, purpose and values
UPM's Vision, purpose and values
UPM's Vision, purpose and values
Responsibility

Responsibility

For us responsibility is about protecting and creating value – protecting nature and providing smart and sustainable products and solutions. They create economical value and other benefits for all our stakeholders and the society.
Driven by innovation

Driven by innovation

Sustainable innovations are at the core of our Biofore strategy. There is a forest of opportunities out there for innovative minds!

Join us!

Our skilled, motivated and enthusiastic people live our Biofore vision every day and want to make a difference to the world. Would you like to join us?

This is Biofore

When we at UPM look into the forest, this is what we see:

- A future where every single wood-based fibre is used innovatively and efficiently.

- A world where bio and forest industries are integrated to create new high quality alternatives to non-renewable materials. Profitably and responsibly.