(UPM Raflatac, Tampere, 12 April 2012) – President of UPM Raflatac Jussi Vanhanen addressed the self-adhesive label industry with facts regarding the depletion of the world’s resources and the inevitable raw material inflation. “In these circumstances it is more important than ever for the industry to focus its efforts on the efficient use of raw materials and resources. Doing nothing is not an option.”Vanhanen spoke to the leaders of global labelstock associations in Tokyo on April 3, 2012. His presentation was part of an L9 initiative aiming to stimulate global awareness and collaboration for recycling and sustainability in the self-adhesive labelstock industry. L9 is the informal global platform which brings together nine leading regional trade associations for the self-adhesive label and narrow web converting industry.“Major brand owners and retailers are asking for accurate and case-specific information concerning the environmental performance of self-adhesive products and the factories producing them” Vanhanen said and invited the self-adhesive labelstock industry to lead the development of harmonization for its raw material suppliers’ environmental reporting under the umbrella of the L9 associations. The Paper Profile, developed and used by graphic paper manufacturers with the industry associations, was presented as a good example of similar development. The main factors influencing the global warming potential of labelstock products, throughout their lifecycles, are the raw materials and the end-of-life treatment of labelstock waste. Vanhanen highlighted practical means for label printers to reduce their environmental impact, most important of these being the selection of substrates, thin and light labelstock components and sustainable end-of-life treatment. He invited label printers and end-users to join labelstock suppliers in supporting the efficient use of raw materials and resources by promoting environmentally sound solutions. Viable recycling uses for labelstock waste streams were identified as the main bottleneck to increasing recycling rates. UPM has made substantial investments to innovate and develop viable solutions for labelstock waste streams. The RafCycle® labelstock waste management concept makes use of labelstock by-products from all stages of the labelstock lifecycle. The recycled waste is given a new life as UPM ProFi® wood-plastic composite products, paper or energy. Vanhanen concluded his speech by inviting the industry to innovate new uses for labelstock waste to expand recycling globally. For further information, please contact:Mr Jussi Vanhanen, President, UPM Raflatac, tel. +358 40 567 2458This press release will be available in other languages under ‘News & Publications’ on our website: www.upmraflatac.com.UPM RaflatacUPM Raflatac, part of UPM’s Engineered Materials business group, is one of the world’s leading suppliers of self-adhesive label materials. UPM Raflatac has a global service network consisting of 12 factories on six continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,400 people and made sales of over EUR 1.1 billion (USD 1.6 billion) in 2011. Further information is available at www.upmraflatac.com.UPM in short UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and has production plants in 16 countries. UPM’s annual sales exceed EUR 10 billion. UPM’s shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.comAbout RafCycle®UPM Raflatac's waste management concept RafCycle® offers sustainable recycling solutions for the by-products and waste generated throughout the lifecycle of self-adhesive labelstock. This includes process waste from UPM Raflatac’s laminating and slitting operations, matrix and start-up waste from label printing and converting, and liner waste from label dispensing. Through RafCycle, recycled waste is given a new life as UPM ProFi® wood-plastic composite products, energy or paper. www.rafcycle.comAbout L9L9 is the informal global platform which brings together nine leading regional trade associations for the self-adhesive label and narrow web converting industry. The platform was founded in December 2009 at the occasion of Labelexpo Asia in Shanghai. The L9 was established with the objectives to offer a global associations network for information and knowledge exchange, joint industry promotion and collaboration on issues of common global importance. The L9 consists of FINAT (Europe), TLMI (North America), Ametiq (Mexico), LATMA (Australia), LMAI (India), PEIAC (China), JFLP (Japan), ABIEA (Brazil) and SALMA (New Zealand).