Yell Awards UPM for excellence

(UPM, London, 15 July 2008 at 12.00) – UPM has been awarded for its continuous improvement and innovation by one of its key customers, the international directories business Yell, in inaugural UK awards for its suppliers.

Around 50 suppliers were nominated in two categories: Service Excellence and Continuous Improvement and Innovation, in awards given during Yell's fourth annual suppliers forum last month (June). The forum was held in the conference centre at Madejski Stadium near Reading, where Yell’s UK head office is based.

The global forestry products company was recognised for its long term collaborative approach in several areas such as supporting Yell on a number of environmental initiatives.

Fiona Skinner, Yell’s head of purchasing in the UK, said: “UPM understand us and our business. They have proposed some brilliant ideas and process efficiencies to help us make re-investments in value-add initiatives. They have been instrumental, for instance, in leading the way to help us manage our environment better.
"We really value the cross business support from UPM. They are willing to engage at all stages of production and continue to come up with great ideas to make improvements time and time again."

Mike Holland, Sales Director UPM UK, said: "UPM and Yell have had a long established relationship for more than 30 years. It is extremely pleasing to be recognised for our innovation and partnership approach. A cross-company approach has enabled us to deliver practical and value added support to Yell."

For further information please contact:
Mr Mike Holland, Sales Director, UPM UK Sales Organisation tel. +44 (0) 870 6000 876
Mr Jon Salmon, Press Office, Yell Group tel. +44 (0)118 950 6656

About UPM

UPM is one of the world’s leading forest products groups. The Group's sales in 2007 were EUR 10 billion, and it has about 26,000 employees. UPM's main products include printing papers, label materials and wood products. The company has production units in 14 countries and its main market areas are Europe and North America. UPM's shares are listed on stock exchange in Helsinki, and the company has an ADR programme on the OTC market in the United States. www.upm-kymmene.com

About Yell

Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.