UPM to launch wireless UPM Ella Store Labels

(UPM, Helsinki, February 22, 2008 at 12.00) – The new generation UPM Ella Store Labels are being launched in the world's biggest retail fair, EuroShop, in Düsseldorf in Germany.

The new wireless UPM Ella Store Labels will complement the existing UPM Ella Store Labels solution. By adding these wireless small labels, UPM Ella Store Labels solution now covers most important labelling needs of any retail store.

UPM Ella Store Labels are thin, flexible, and robust. Most importantly they possess the same excellent optical capabilities utilised in the first generation of UPM Ella Store Labels. The price labels can be viewed from any angle and are easily readable due to their excellent contrast. Also fonts and layouts on the labels can be customized to mimic retailer brands’ visual images. The paperlike look and feel of the labels are well received by retailers and their customers.

The UPM Ella Store Labels solution comprises a fast and reliable way of data transfer and an application suite to be connected to retailer's data systems. The solution helps retailers to conduct effective and rapid pricing, executed either centrally or locally. In addition to showing price information, the UPM Ella Store Labels also help retailers to deliver additional information for staff, such as inventory or shelf management data.

The first generation of the wired UPM Ella Store Labels have been pilot tested by the Tradeka chain since November 2007, in Lahti, Finland. They have been received well by the customers and the retail chain.

"We have received very good comments from our customers regarding the appearance and functions of the UPM Ella Store Labels", tells Product Marketing Manager Jenni Virnes. "The new wireless labels will further strengthen our current offering. With the small wireless labels, the retailers can automate many tasks and truly concentrate on servicing their customers. Also the stylish appearance and ability to promote the store brand will really make a difference in how electronic price labels can be used", Virnes continues.

The UPM Ella Store Labels Solution has been developed and produced by UPM Corporate Venturing. You are welcome to see the UPM Ella Store Labels in EuroShop Fair in Düsseldorf from February 23 to February 27, at UPM's stand, Hall 6 I58.

For more information, please contact:
Jenni Virnes, Product Marketing Manager, UPM Corporate Venturing, tel. +358 44 556 0606

UPM is one of the world’s leading forest products groups. The Group's sales in 2007 were EUR 10 billion, and it has about 26,000 employees. UPM Corporate Venturing seeks to develop and commercialize new business for UPM. The department’s ventures have resulted, for example, in an RFID radio frequency identification tags, wood plastic composite products, shelf life guard labels and electronic paper products.

www.upmellastorelabels.com