UPM leads the way at IfraExpo 2005

UPM, one of the world's leading producers of printing papers, exhibits its full spectrum of products for printed communications at IfraExpo 2005 in Leipzig from 17–20 October. In addition to newsprint, the comprehensive range of MFS, SC, MFC, LWC and woodfree papers tailored to suit all the different end-uses and printing methods will be on show. UPM Paper Services will also be presented - highlighting service development into new areas in the near future. The present offer covers technical and environmental service, logistics, e-business, information and stock management.

The promotion of reading to young people is in UPM's interests as well as for the whole printing industry. This motivated the company to produce two real newspapers through a project involving young people from Germany and Finland. Two editions of ‘News Planet’ will be printed digitally at IfraExpo on October 18 and 19 by Océ, using UPM Digi Brite 52 g/m² paper from UPM's Schongau paper mill.

UPM's theme this year is ‘Meet the people’, which highlights UPM's aim to get closer to customers through listening and understanding customers and their end uses better than ever before. "We at UPM see the challenges of our customers as our own and make great efforts in developing tailor-made and individually matched solutions. The company's know-how and use of advanced technology, combined with the desire to find the best solution for each customer, will naturally create new and superior ideas," says Hartmut Wurster, President of the company's Newsprint Division.

UPM signed a partnership agreement with the International Newspaper Marketing Association (INMA) in February 2005. "The partnership with INMA underlines our effort to reach a new level of communication with newspaper publishers and this is part of our customer integration process," says Hartmut Wurster. The two-year partnership supports various activities between UPM and INMA, mainly in Europe. The two organisations will also co-operate in specialized publications and projects that will make significant contributions to the newspaper industry.

This Spring, UPM also renewed its commitment to the Shaping the Future of the Newspaper project run by the World Association of Newspapers (WAN). This is a significant four-year investment in the SFN project, which seeks to identify, analyse and publicise all important strategic and operational breakthroughs and opportunities that can benefit newspapers all over the world. "Understanding international markets, exploring new technologies and investing in enhancing readership among the world's youth are key to the successful future of global newspaper markets for everyone," concludes Wurster.

UPM is an active member of PrintCity. "Through this membership, we gain access to a great network of professionals working in the industry. As a result, we understand the challenges of our customers better," says Erik Ohls, Director, UPM Paper Services. PrintCity has conducted a major industry-wide investigation about the impact of large paper roll diameters with technical expertise drawn from PrintCity member companies. The study covers the whole value chain to include papermaking, logistics, press room and the press itself. "This initiative will assist web offset printers across the globe in their plans to invest in new equipment or modernise existing presses. Through the strength of our partnerships and co-operation, we can offer advice and potential solutions across the whole chain", says Erik Ohls. The report ‘Watch the next step to larger roll diameters’ is available from UPM's stand.

UPM
Corporate Communications
October 10, 2005


For further information, please contact:
Ms Sini Paloheimo, Director, Media relations, UPM, tel +358 204 15 0025,

UPM's stand at IfraExpo is located in hall 2, stand 2C400.