UPM launches its first Responsible Fibre product: New Future office papers!

(UPM, Helsinki, 16 May 2016 at 13:00 EET) - The UPM Biofore story is now being delivered through the Responsible FibreTM verification of a high performance UPM office paper range, creating a smart choice for a "New Future".

New Future office papers is the first product range to carry the new Responsible FibreTM trademark adopted by UPM. This new trademark innovatively combines UPM's environmental responsibility and social responsibility into one cohesive philosophy followed throughout the product lifecycle.

Responsible FibreTM is truly unique. There is a need on the market to introduce a trademark that shows a commitment to ensure that all products carrying the trademark comply with the industry's most demanding responsibility criteria, including the social aspects.

As the majority of UPM's business is based on a responsible use of fibre, this concept offers an unlimited number of opportunities to tell our Biofore story in a new way.

See the video in www.youtube.com/watch?v=ul15Pz3L4Es
Pay a visit to www.responsiblefibre.upm.com and learn how UPM can stand behind this trademark.

For further information please contact:
New Future office papers: Janeen Key, Marketing Manager, UPM Paper ENA, Merchants, Home & Office, janeen.key@upm.com, tel. +44 (0) 7739 821216
Responsible Fibre trademark: Elisa Nilsson, Vice President, UPM Brand and Communications,
tel. +358 (0)40 5003 150

UPM Paper ENA
UPM Paper ENA (Europe & North America) is the world's leading producer of graphic papers, serving customers in Magazine Publishing & Advertising, Merchants, Home & Office, and Newspaper Publishing. A leader in sustainable and high performance papers, UPM Paper ENA's production is located in Finland, Germany, the United Kingdom, France, Austria, and the United States. With headquarters in Germany, UPM Paper ENA employs approximately 9,500 people. To learn more about UPM Paper ENA visit: www.upmpaper.com

UPM
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA (Europe & North America) and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,600 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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New Future in your hands