(UPM, Helsinki, 5 May, 2011) — UPM is one of WWF Finland's main partners in 2011, United Nation's International Year of Forests. On May 5th, WWF Finland celebrates its 50 years’ anniversary in Helsinki with a Pulp and Paper Industry Event aiming at encouraging conversation and seeking innovative solutions on a global challenge: how we can save the forests and supply the people of the world with all the fibre and paper products they need.
Jussi Vanhanen, President, UPM’s Engineered materials business group, gives a forest industry view to the issue in this event that is part of WWF’s global 2011 Living Forests Campaign. You can follow Vanhanen’s speech and other presentations online on May 5 at 14:00 Finnish time at http://www.soundbite.fi/streaming/wwf/. The materials and presentations are available after the event at www.wwf.fi/metsavuosi. Please note that the presentations are in English even though the streaming info online is in Finnish. UPM and WWF cooperate in several projects both in Finland and internationally. UPM promotes forest certification and applies for FSC (Forest Stewardship Council) -certificate for its forests in Finland. At the same time UPM broadens its forest service offering with FSC services to private forest owners. UPM’s forests in Finland are already PEFC certified.
UPM’s papers are rated in WWF’s Check Your Paper Tool that helps paper buyers to choose paper and pulp products that are produced environmentally responsibly. The tool covers for example sustainable forest management, use of recycled fibre, carbon dioxide emissions, waste management and production’s impact in the water systems. UPM is one of the partners of WWF’s New Generation Plantation Project. The joint initiative by WWF and partners, aims to identify, promote and communicate better practices for plantation design and management. The project spotlights examples of well-managed and appropriately located plantations that form part of healthy, diverse and multi-functional forest landscapes, compatible with biodiversity conservation and local social needs. For more information on UPM’s and WWF’s cooperation, please contact:Ms. Päivi Salpakivi-Salomaa, Vice president, Environment, UPM, tel: + 358 204150396UPM´s Biofore strategy entails a long term commitment to environmental responsibility through the whole lifecycle of our products and operations. Our key areas in environmental responsibility are sustainable products, climate, water, forest and waste. The company is focusing on the continuous development of its performance, aiming towards achieving long term targets set for 2020. www.upm.com/responsibility