(UPM, Helsinki, March, 20, 2007, at 15.00) - UPM's new web site www.upmforestlife.com launched today takes you on a walk through the forest while you sit at home in front of your computer. You explore the forest with your mouse to see modern forestry in action. You can see and feel that the forest is full of life. However, the site is not only for watching. You can also listen and relax: the birds are singing and the brook is rippling.
"It's not possible to take everyone to the forest to see how UPM operates or to show all the wildlife living there, so we decided to take the forest to them", explains Robert Taylor, Customer Communications Manager, Environmental Forestry Affairs. "Using different techniques we try to capture the forest spirit and create a real forest experience for the visitor."
Visiting www.upmforestlife.com you meet the different people who work in the forest or enjoy it for recreation. You can watch as a trained operator precisely cuts and processes the tree or berry pickers gathering their winter vitamins. You can also take a bird's eye view to see the constantly evolving forest or you can go to the bird tower to watch the cranes doing their spring mating dance.
"Through a Finnish example, the web site shows how UPM operates in its forests today", says Jaakko Sarantola, Senior Vice President, Forestry and Wood Sourcing. "We welcome you to www.upmforestlife.com to see and hear about all of the life in our forests."
For further information please contact:Ms Päivi Salpakivi-Salomaa, Director, Environmental Forestry Affairs, tel. +358 204 162 162 or +358 400 754 748 Mr Robert Taylor, Customer Communications Manager, Environmental Forestry Affairs, tel. +358 204 162 164Mr Timo Lehesvirta, Environment Manager, Forestry and Wood Sourcing, Finland,tel. +358 204 164 650
Notes for editorsUPM is one of the world’s leading forest products groups. The Group's sales in 2006 were EUR 10 billion, and it has about 28,000 employees. UPM's main products include printing papers, converted products and wood products. The company has production plants in 15 countries and its main market areas are Europe and North America. UPM's shares are listed on the Helsinki and New York stock exchanges. www.upm-kymmene.comUPM has a global forestry and wood sourcing organization to secure wood supply to its different mills as well as to manage company forests. UPM owns and manages forestry land in Canada, Finland, Russia, the UK and the USA. The largest forest properties are in Finland (920,000 hectares) and the USA (79,000 hectares). UPM is also responsible for the management of 950,000 hectares of provincially owned forest land in New Brunswick, Canada. All these forests are certified. For further information please see www.upm-kymmene.com/sustainableforestry or www.upm-kymmene.com/traceit or www.upmforestlife.com.