UPM at IfraExpo 2006: Choice of paper likely to have the biggest impact on newspaper quality appearance

(UPM, Amsterdam, October 9, 2006) – The Value Added Printing of Newspapers (VAPoN™) study of PrintCity member companies concludes that choice of paper is likely to have the biggest impact on perceived newspaper quality appearance, followed by drying technique, press and in specifications.

UPM and other PrintCity members will present the VAPoN™ study at IfraExpo 2006 in Amsterdam. The study focuses on issues how the newspaper printers and publishers can increase their turnover by opening up new business opportunities and how to select materials and press equipment to best meet needs, as economically as possible in the future.

More and more newspaper printers are today capable of printing also other types of paper than newsprint on the same press. SC and coated papers can be printed in four colours using the new drying technologies integrated to the press. UPM is one of the few suppliers that have a complete product palette for publication papers for all printing methods.

PrintCity will also present its Paper Roll Diameter project, reviewing the customer benefits of increasing newspaper paper reel diameters to 1500mm. The evaluation covers the complete value chain - from paper making, roll cores, transport, logistics at the print plant and the paster.

According to the study principal advantages are lower operating costs from reduced paper waste, lower splice tape consumption, more efficient press time utilisation, and potentially reduced manning.

Product manager Elina Kalela will talk about current and future technical trends like large reel dimensions at technical 'info sessions' at our stand. The info shots will be organized at 11.00 and 15.00 on Tuesday and Wednesday.

"UPM has been a pioneer adapting its products to higher speeds and triple widths. The company is the paper supplier for several new triple wide presses in UK during 2007", says Product Manager Elina Kalela.

UPM participated in the studies together with Adphos-Eltosch, METGTEC, MAN Roland and Sun Chemical.

For further information please contact:
Ms Kaisu Soudant, Manager, Customer Communications, UPM, tel. +358 40 767 5659,
email: kaisu.soudant@upm-kymmene.com

Note for editors:
UPM is one of the world’s leading forest products groups. The Group's sales in 2005 were EUR 9.3 billion, and it has over 31,000 employees. UPM's main products include printing papers, converting materials and wood products. The company has production plants in 15 countries and its main market areas are Europe and North America. UPM's shares are listed on the Helsinki and New York stock exchanges. Further information is available on the company's web site at www.upm-kymmene.com