UPM Raflatac supplies RFID tags to NP Collection’s intelligent clothes store

(UPM Raflatac, Tampere, 10 November 2008 at 9:30) – Finnish apparel company NP Collection has opened one of the most advanced intelligent clothes stores in Hollola, Finland. In this new store, customers can try on clothes in intelligent changing rooms supported by RFID technology. When trying on clothes, customers can use wall-mounted touch screens to browse additional product information, view suggestions for matching clothes and accessories and have alternative products or sizes brought straight to the changing room. NP Collection also uses a check-out system with RFID reading abilities to speed up customer service.

RFID tags are attached to all NP Collection's products during manufacture, and data from the tags is read at several points all the way to the central warehouse. The capacity to follow the stream of goods in real time provides substantial cost-reductions in logistics and manufacture. On the store level, this data can be exploited to plan shelf-use in advance, for example. Finally, the RFID tags can also function as antitheft devices.

The RFID implementations continue a development project initiated by NP Collection in 2007 which covers the entire supply chain. The project aims to rationalize and intensify logistic processes and provide added value to customers by improving service levels.

The intelligent store concept will expand to St. Petersburg, Russia, during November, where NP Collection is opening a new clothes store equipped with smart Senso modules similar to those currently used in Hollola. During the next six months, the company will also implement a new, RFID-assisted Shop in Shop concept designed for use in NP Collection's retailers’ premises.

The solutions are supplied through cooperation between several parties including UPM Raflatac, RDN, SML, Impinj, Microsoft, IBM and Digia.

For further information, please contact:
Mr Mikko Immonen, Business Development Director, RFID, UPM Raflatac, tel. +49 173 593 00 52
Mr Risto Rosendahl, CEO, NP Collection, tel. +358 400 352 936
Mr Markus Rosendahl, CEO, RDN Software, tel. +358 44 504 7183

About UPM Raflatac
UPM Raflatac, the Label Division of UPM, is a world-leading supplier of self-adhesive label materials for a wide variety of needs in product and information labeling. In addition, UPM Raflatac is at the global forefront in the development and high-volume production of HF and UHF radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,700 employees and made sales of approximately EUR 1 billion (USD 1.4 billion) in 2007. UPM Raflatac has a global service network consisting of 12 factories on five continents and a broad network of distribution and slitting terminals and sales offices worldwide. Further information is available at www.upmraflatac.com.

About NP Collection
Naisten Pukutehdas Oy is a Finnish fashion company with unique collections such as the NP Collection, NP Casual and NP Pants. Naisten Pukutehdas has a long history in the field of fashion since the year 1919. Further information is available at www.np-collection.com.

About Rosendahl Digital Networks Oy
Rosendahl Digital Networks Oy is a full service software and media company. RDN Software's main focus is on producing solutions for the fashion industry, delivering products for retailers, brand owners and importers. Further information is available at www.rdnsoftware.com.