UPM Raflatac partners with SGA and MCC in Italy to create sample book of wine, spirits, and craft beverage labels inspired by natural surfaces

(UPM Raflatac, Helsinki, 15 Month 2017 at 10:00 EET) - UPM Raflatac is launching a new visual sample book to showcase its premium label materials for wine, spirits, and craft beverages. Designed in collaboration with a team from SGA Corporate & Packaging Design led by chief designer Giacomo Bersanetti, the book has been printed by leading Italian printing company Multi-Color Corporation (MCC). The book was inspired by the details and perspectives of the surfaces of the natural world, such as barks, petals, shells, and feathers.

The sample book is designed to inspire, stimulate, and excite designers, brand owners, and wineries, providing them with a tool to help select the perfect label materials to showcase their high-quality products. It demonstrates how label designs and label materials can complement each other and showcases the huge range of visual possibilities offered by UPM Raflatac's solutions and expertise.

The nine label designs printed on 18 different materials capture the naturally occurring patterns and forms that provide inspiration for designers, reflecting UPM Raflatac's commitment to sustainable packaging options. The sample book includes 62 blank labels in a wire-bound waterfall and technical data sheets for the label materials, as well as general information about the adhesives and backings that they can be paired with.

"Working closely with SGA and MCC, we wanted to create a visually impactful resource to inspire label designers, converters, and others in the value chain by showing how our label materials provide the perfect canvas for premium branding and creative designs," explains Jay Betton, Business Segment Manager, Wine, Spirits, and Craft Beverages, EMEIA. "The designs showcase the latest trends in the segment, and the materials included are designed to meet the most discerning aesthetic and technically demanding requirements."

"The surfaces of the natural world represent a perfect analogy for these labelling materials and introduce a conceptual content to a catalogue that has also been designed to reflect UPM Raflatac's commitment to operating with the utmost respect for the environment and its inhabitants," describes Giacomo Bersanetti.

For further information please contact:
Jay Betton, Business Segment Manager, Wine, Spirits, and Craft Beverages, EMEIA, tel. +44 20 3530 4330.

High resolution image can be downloaded at UPM Image bank

UPM, Media Relations
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UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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UPM
UPM leads the forest-based bioindustry into a sustainable, innovation-driven and exciting future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. UPM provides sustainable and safe solutions to the growing global consumption. Products are made of renewable and recyclable materials. The group employs around 19,300 people worldwide and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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