UPM Raflatac launches new range of specialist label materials to showcase craft beverages at their best

(UPM Raflatac, Tampere, 10 March 2017 at 10:00 EET) - UPM Raflatac has launched a range of label materials for the fast-growing and highly competitive craft beverage market. The European range includes textured, colored, and metalized papers, as well as ultra-clear and white film materials, all designed to increase the shelf appeal of craft beverages and offer even greater branding flexibility. When decorated with embossing for papers or foiling for films, these new products offer a host of new design possibilities. UPM Raflatac also offers specially formulated adhesives that resist whitening during the pasteurization process.

This new portfolio of high quality self-adhesive labels is ideal for all types of craft beverages -beers, ciders, high-end soft drinks, and spirits. The range of material and texture options will help producers to create a label that attracts and intrigues.

Self-adhesive labeling from UPM Raflatac offers a number of advantages over wet-glue labeling, including faster changeovers, less waste, and a cleaner packaging process. Self-adhesive labels are also flexible, allowing varying label sizes, shapes, and designs, especially on short labeling runs.

"We want to help brands tell their story and reflect their craft roots with high performance labels that give a natural, authentic, and distinctive look. Our label materials give producers a graphic canvas that shows their company's commitment to artisanship," says Jay Betton, Business Segment Manager, Wine, Spirits, and Craft Beverages, EMEIA.

For further information please contact:
Jay Betton, Business Segment Manager, Wine, Spirits, and Craft Beverages, UPM Raflatac, EMEIA, tel. +44 1723 583661.

High quality images are available in UPM Image bank.

More information about craft beverage product range on our web page.

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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UPM
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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