UPM Raflatac launches new Ice and Ice Premium label stock for wines

(UPM Raflatac, 20 June 2016 at 15:00 EET) - UPM Raflatac has launched a new range of label stock products designed to meet the exacting standards of the wine industry in the European market. The Ice and Ice Premium products ensure that labels maintain their original look and feel in the demanding cold and wet environments that wine bottles -particularly white and sparkling wines - are often exposed to.

Products in the Ice range withstand temperature fluctuations, remain smoothly adhered in humid refrigerated storage, and stay free from edge-lift, bubbles, and wrinkles, even when the bottle is submerged in ice. Products in the Ice Premium range have a level of wet opacity that ensures the label materials, inks and varnishes, as well as embellishments such as embossing or foil-stamping, remain as solid and vibrant as when dry, even after four hours in an ice bucket.

"Label designers are increasingly using textured papers with visual and tactile depth to connect with consumers, but their hard work is all lost if the label turns gray when wet or on ice. Our Ice and Ice Premium products have been designed and rigorously tested to showcase wine brands at their finest. When combined with premium-quality label faces, our Ice and Ice Premium products will help label suppliers add real value to their customers' premium brands with attractive labels that can withstand cold, wet and humid conditions", describes Jay Betton, Labelling Solutions Manager, Wine & Spirits, Food, UPM Raflatac.

For further information, please contact:
Jay Betton, Labelling Solutions Manager, Wine & Spirits, Food, EMEIA, UPM Raflatac, tel. +44 1723 583661

High-resolution photos can be downloaded at http://pet.upm.com/l/rvzSNSqfm2hg

UPM Raflatac
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of EUR 1.4 billion in 2015. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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UPM
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,600 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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