UPM Raflatac joins Ellen MacArthur's Circular Economy 100 programme

(UPM Raflatac, Helsinki, 9 March 2018 at 10:00 EET) - UPM Raflatac has joined Ellen MacArthur's Circular Economy 100 programme on its journey towards a more sustainable future. As the world's most sustainable labeling company and as part of UPM, the Biofore Company, UPM Raflatac wants to aim higher and make the circular economy a reality in the whole packaging value chain.

The Circular Economy 100 (CE 100) is a pre-competitive innovation programme established to enable organisations to develop new opportunities and realise their circular economy ambitions faster. It brings together corporates, governments and cities, academic institutions, emerging innovators and affiliates in a unique multi-stakeholder platform. Specially developed programme elements help members learn, build capacity, network, and collaborate with key organisations around the circular economy.

"There is an increasing public concern about the use of plastic in packaging and plastic pollution. With innovation at the centre of our business, we are ready to face the next challenge and create truly circular labeling solutions that will bypass the conventional plastics challenges we face today," says Robert Taylor, Director, Sustainability, UPM Raflatac.

"We strongly believe that networking and collaborating with like-minded organisations around the circular economy will help us innovate solutions that were previously thought unviable as well as to make our sustainability goals a reality. That is why we have joined the CE 100 programme," Taylor concludes.

For UPM Raflatac, labels matter and that is why the company has been ecodesigning label products and offering recycling solutions for label waste through our innovative recycling concept RafCycle. By creating thinner and lighter, recyclable and bio-based products, UPM Raflatac has shown its customers and brand owners how design and material choices affect product recyclability, help them reduce waste and turn  waste into tomorrow's valuable raw materials.

Please visit our blog to read how UPM Raflatac is labeling a smarter future through radical innovation »

For further information please contact:
Robert Taylor, Director, Sustainability, UPM Raflatac, tel. +358405148866

UPM, Media Relations
Mon-Fri 9.00-16.00 EET
tel. +358 40 588 3284
media@upm.com

UPM Raflatac
UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2017. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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UPM
UPM leads the forest-based bioindustry into a sustainable, innovation-driven and exciting future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. UPM provides sustainable and safe solutions to the growing global consumption. Products are made of renewable and recyclable materials. The group employs around 19,300 people worldwide and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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