UPM Raflatac RFID tags optimize CD and DVD rentals and sales

(UPM Raflatac, Tampere, March 28, 2007) – Touch Automation, an industry leader in developing automated dispensing solutions for movies, music and video games, exclusively uses UPM Raflatac RFID tags to optimize key supply chain and consumer processes.

Found in more than 1,000 retailing locations across the USA, Touch Automation’s systems provide consumers with an easy, convenient means to rent or purchase entertainment CDs and DVDs, while reducing the threat of theft and shrinkage.

Multiple system configurations, which hold between 550 and 3,500 RFID tagged CDs or DVDs, provide near-real-time insights into the availability and financial performance of each system, as well as its inventory. Using RFID enables retailers and Touch Automation to monitor and validate rentals, returns and purchases, while assessing inventory to fine tune stocking processes for higher revenue per system.

Touch Automation uses UPM Raflatac’s Rafsec BullsEye tag to streamline critical inventory management processes. RFID-tagged merchandise can be shipped to any system located within retailers’ enterprises.

Customers also have the option of returning rental merchandise to any of the retailer’s self-service systems. Equally importantly, the tags help retailers authenticate goods and reduce thefts and losses, a critical industry problem. Consumers are automatically charged for the full cost of goods if RFID tags are destroyed or missing upon items’ return.

Touch Automation uses UPM Raflatac RFID tags exclusively across all of company's CD and DVD products. “We sought a partner who could deliver tags that would perform across hundreds of thousands of read cycles. Rafsec BullsEye tag by UPM Raflatac is an exceptional performer that was available in the right volumes, form factor, tag protocol and adhesive combinations," says Brian Fitzpatrick, Director of Engineering, Touch Automation.

For further information please contact:
Mr Jan Svoboda, Sales and Marketing Director, Americas, RFID, UPM Raflatac
Tel. +1 805 312 4679
Mr Brian Fitzpatrick, Director of Engineering, Touch Automation, LLC
Tel + 1 414 287 0326

About UPM Raflatac
UPM Raflatac is a world-leading supplier of self-adhesive label materials for a wide variety of needs in product and information labeling. In addition, the company is at the global forefront in the development and high-volume production of HF and UHF radio frequency identification (RFID) tags and inlays.

UPM Raflatac has around 2,500 employees and made sales of approximately USD 1.3 billion in 2006. The company has a global service network consisting of 11 factories on five continents and a broad network of distribution and slitting terminals and sales offices worldwide. UPM Raflatac is part of UPM. Further information is available at www.upmraflatac.com.

About Touch Automation, LLC
Touch Automation has developed and offers numerous automated dispensing solutions for the rental or sale of movies, video games and related entertainment items in DVD and CD format. The automated dispensing solutions are distributed under the name and trademark of “TOUCH AUTOMATION.” The company’s products can be found in more than 1,000 grocery stores nationwide. For more information, visit www.touchautomation.com.