UPM RFID and Hansaprint introduce NFC mobile app at Nokia World

(UPM RFID, Tampere, 26 October 2011) UPM RFID and Finnish-based printing house Hansaprint are introducing a revolutionary NFC mobile application called TagAge Mobile today at Nokia World 2011, London. The TagAge Mobile tag creator is the first of its kind in the world, allowing users to create NFC tag content and graphics using their own photos stored on smartphone.

TagAge Mobile has creator functionality for NFC smart stickers and business cards. It also includes easy access for sourcing blank tags in low volumes. Users don’t need to have NFC phones for tag encoding; they can simply create the content in the app and order printed and encoded tags for delivery to the desired address. Content creation supports all NFC NDEF formats. The graphical user interface provides ease-of-use as well as a sticker sample library with ready-made designs. A wide variety of stickers can be created using TagAge Mobile, covering social media promotion stickers and direct call tags as well as stickers for posters and postcards.

In addition to consumers, TagAge Mobile targets application developers looking for small volumes of custom-printed and encoded tags, and customers innovating new NFC applications for home and office end-uses. TagAge Mobile for Nokia Symbian smartphones will be available to the public free of charge via Nokia Store during November 2011.

Hansaprint has designed the concept of TagAge Mobile together with UPM RFID. The software is designed and developed by Tieto. UPM RFID is the exclusive provider of NFC tags for both the TagAge.net web shop and TagAge Mobile. Via TagAge Mobile, users will be able to purchase Starter Kits including blank UPM BullsEye™, UPM Circus™ and UPM MiniTrack™ NFC inlays. Credit card payments will be accepted when ordering NFC tags via the app, and the tags can be delivered anywhere worldwide.

“With TagAge Mobile we are removing the last barrier to making NFC tags easily available to consumers. We expect that great, undiscovered ideas and concepts will start to flow rapidly now that consumers have all the required tools, NFC tags and smartphones available,” says Mikko Nikkanen, Business Development Director, UPM RFID.

For further information, please contact:
Mr Mikko Nikkanen, Business Development Director, UPM RFID, tel. +358 400 766 979
Mr Taisto Junkkari, Sales and Development Manager, Hansaprint, tel. +358 50 3175942
Mr Ville Virtanen, Mobile Solutions, Tieto, tel. +358 20 72010

About UPM RFID
UPM RFID, part of UPM’s Engineered Materials business group, is the world’s number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,500 people and it has production plants in 16 countries. UPM’s annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. Further information is available at www.upmrfid.com.

About Hansaprint
Hansaprint is a leading printing house in the Nordic region and a service company specialized in comprehensive marketing solutions. The company concentrates on developing printing services, multichannel services, and customer-specific solutions. Further information is available at www.hansaprint.com.

About Tieto
Tieto is the leading IT service company in Northern Europe providing IT and product engineering services. Tieto’s highly specialized IT solutions and services complemented by a strong technology platform create tangible business benefits for its local and global customers. As a trusted transformation partner, Tieto is close to its customers and understands their unique needs. With about 18,000 experts, Tieto aims to become a leading service integrator creating the best service experience in IT. www.tieto.com