UPM RFID, the University of South Florida Polytechnic and Borda Technology use RFID to support Floridians’ quest to form world’s largest human awareness ribbon

​(UPM RFID, Tampere, 18 October 2011) – On Saturday, October 22, several thousand Florida citizens will seek to form the world’s largest human awareness ribbon in Polk City, Florida. UPM RFID, the University of South Florida (USF) Polytechnic and Borda Technology will supply the RFID technology to document their efforts. The three organizations will use UHF tags, RFID technology and custom software to accurately count participants of the Big Pink Ribbon event, who hope to break the Guinness World Record of 3,952 individuals in this category.

Organized by local activist Chris Hazelwood and a committee of more than 30 corporate sponsors and cancer survivors, the Big Pink Ribbon event seeks to boost cancer awareness in a memorable – and highly visual – way. As many as 5,000 individuals will wear pink t-shirts and custom pink lanyards outfitted with UPM Belt™ UHF tags as they walk onto the tarmac at the Fantasy of Flight, an aviation attraction.

The event will provide foolproof counting, essential to establishing a new Guinness World Record, three ways. First, participants will assemble in groups of 50 and be counted by their team captains. Next, participants will pass under an entrance RFID reader portal with four downward-pointing antennas wired to a PC; the reader will capture participant data and transmit it to a custom asset tracking software program designed by USF Polytechnic and Borda Technology. Third, two volunteers with clickers will count each individual on their assigned side as participants walk single file onto the tarmac to stand in formation. “The RFID system is wonderful and will immediately alert us if we have set the new world record for largest human awareness ribbon,” says Chris Hazelwood, Big Pink Ribbon event organizer.
 
USF Polytechnic prepared for the event by designing custom software with Borda Technology and testing RFID readers and RFID tags. According to Dr. Ismail Uysal, associate professor in the College of Technology and Innovation at USF Polytechnic,  the university was eager to participate in the event. “We saw the Big Pink Ribbon event as a great way to demonstrate the accuracy of RFID technology and introduce the community to the work we do at our RFID lab,” he said.

“UPM RFID is delighted to participate in the Big Pink Ribbon event and put a human face on an important technology,” says Jan Svoboda, Sales and Marketing Director, UPM RFID. “RFID technology can be used not only to streamline critical operational processes, but also deliver 100% accurate data on consumer participation in large-scale events, providing organizations with valuable insights into participant behaviour.”

More information on the event is available online at www.thebigpinkribbon.com

For further information, please contact:
Mr Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID, tel. +1 805 312 4679
Mr Thomas Hagerty, Manager, Media Relations, University of South Florida Polytechnic, tel. + 1 863 667 7077
Ms Chris Hazelwood, Event Organizer, Big Pink Ribbon, tel. + 1 863 412 6865

About UPM RFID
UPM RFID, part of UPM’s Engineered Materials business group, is the world’s number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,500 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. Further information is available at www.upmrfid.com


About the University of Florida Polytechnic
The University of South Florida Polytechnic, located in Lakeland, is the state's first and only public polytechnic. As an integral part of the USF system, USF Polytechnic delivers bachelor's and master's degrees, as well as a variety of online, certificate and continuing education programs. The polytechnic model emphasizes applied learning and research and intensive collaboration with economic development partners in the region. A vibrant student life and challenging multi-disciplinary programs in fields such as information technology, engineering, business and education provide a distinctive educational experience at the heart of Florida's High Tech Corridor.

About Borda Technology
Borda Technology provides products and solutions focusing on RFID applications. The company has software and hardware development capabilities as well as delivering turnkey solutions to its customers. Our RFID integrated ERP (Enterprise Resource Planning) software platform combined with our Telemetry products provides seamless visibility into multiple industries including healthcare, pharmaceuticals and cargo.  Borda Technology, with its experience on passive RFID based locationing and analysis solution for Healthcare institutions brings the ability to track assets, patients and personnel by using the standard based infrastructure. Borda Technology, combining the forces with its sister company RFID Innovative Solutions, LLC is performing its research and development by working closely with Istanbul Technical University and University of South Florida Polytechnic. For more information please visit our web site at www.borda.com.tr