The office-paper assortment Yes by UPM-Kymmene is tailored to meet the demands of the SoHo market in its overall concept. In order to position the assortment in an eye-catching manner at the point-of-sale, UPM-Kymmene is offering the trade a versatile shop concept. Several display systems support the trade in presenting the paper attractively in the sales area. For standard packages with 500 sheets per ream, UPM-Kymmene has designed a standard display in which the various qualities can be organised in a clear way.Small Packages Are Very BigIn addition, UPM-Kymmene offers a display especially for the assortments of small packages. This assortment now includes a variety of qualities for printing with the colour inkjet and colour laser printers, as well as for photo inkjet printing. Depending on the quality, the folding boxes contain between 15 and 100 sheets. They can be presented either hanging or upright. In the SoHo display, which is colour-coordinated with the design of the small packages, they are presented upright.The Yes counter display, which provides space for a number of small packages, is also suitable as a teaser at the sales counter.Look and Feel!The short and concise product information on the reverse sides of the packages already shows the uses for which UPM-Kymmene recommends the various types of paper. The print sample book "Look and Feel" even goes one step further and makes it possible for the consumer to tangibly experience the different surfaces, bulk and grammage, as well as examine the respective printing results.Promotion BoothsSpecial promotions are also possible for launching or emphasising the brand Yes. For example, the "Mr. and Mrs. Yes" promotion has been implemented in a number of consumer markets. This includes the photographing of the customers, having the photo projected as a life-sized model display and giving them their picture as a souvenir. This approach was used in conjunction with a contest. "We are currently working on a new promotion, which will be ready for use soon," explains brand manager Martina Schürmann.An overview of the Yes Shop Concept is offered by the "Shop Policy" brochure, which is available in English under the fax number +04963-401-1930, UPM-Kymmene Fine Paper, Marketing.