Step into the Pro Label Studio

(UPM Raflatac, Tampere, 23 March 2011 at 14.00) - UPM Raflatac has launched a
new website for label and packaging designers. Pro Label Studio presents visual
examples and valuable information about the numerous possibilities that
self-adhesive label materials offer for building brands and enhancing the
shelf-presence of consumer products.

On the website, designers can learn about the challenges and requirements that
different packaging materials, special effects and printing techniques place on
label design and the choice of label material.

Pro Label Studio helps designers select the right label materials for end-uses
including wine, beverage and personal care labelling, and renders textured
previews of selected designs and materials on various kinds of product
packaging. By rotating the previews, users get a feel for how the selected
combinations work in real life.

For designers who want to create something new and exciting, Pro Label Studio
presents Innovations: new materials that offer fresh combinations of colour and
texture for innovative label solutions.

Pro Label Studio also provides access to more detailed technical product
information and an opportunity to order free samples of UPM Raflatac labelstock
products in Europe.

Visit the website at www.prolabelstudio.com

For further information please contact:

Ms Elisa Nilsson, Vice President, Communications, UPM Raflatac, tel. +358 40
500 3150.

This press release will be available in other languages under ‘News &
Publications' on our website: www.upmraflatac.com.

Related photos are available online:

http://pet.upm-kymmene.com/?cart=2449-hhedjddckk&language=EN


Notes to editors:

UPM leads the integration of bio and forest industries into a new, sustainable
and innovation-driven future. Our products are made of renewable raw materials
and are recyclable. UPM consists of three Business Groups: Energy and pulp,
Paper, and Engineered materials. The Group employs around 22,000 people and it
has production plants in 15 countries. In 2010, UPM's sales amounted to EUR 8.9
billion. UPM's shares are listed on the Helsinki stock exchange. UPM - The
Biofore Company - www.upm.com

UPM Raflatac, part of UPM's Engineered Materials business group, is one of the
world's leading suppliers of self-adhesive label materials. UPM Raflatac has a
global service network consisting of 11 factories on five continents and a
broad network of sales offices and slitting and distribution terminals
worldwide. UPM Raflatac employs 2,400 people and made sales of approximately
1.5 billion USD (1.1 billion EUR) in 2010. Further information is available at
www.upmraflatac.com.