UPM Forest Life wins prestigious international web award

UPM’s interactive, online experience, www.upmforestlife.com, has won the Webby Award in the Corporate Communications category. Known as the “Web Oscar”, the Webby Award is the leading international award honoring excellence on the Internet. With nearly 10,000 entries from more than 60 countries worldwide, the 12th Annual Webby Awards was the biggest in its history. Winners will be honored in New York City on June 10.

The UPM Forest Life website takes visitors on a walk through UPM's forest in Finland. Visitors explore modern sustainable forestry practices in action, relax to the sounds of birds and babbling brooks, and discover the wonders of forest wildlife.

“We are not able to take all our customers and stakeholders to the forest to see how UPM operates or to show all the forest wildlife. Using the versatile, modern technology, we decided to bring the forest to their laptops," explains Päivi Salpakivi-Salomaa, Director, Environmental Forestry Affairs. “We are very pleased about this recognition from web industry professionals.”

The website, planned and implemented by Finnish digital agency Valve Branding Ltd., has been a great success internationally with thousands of visitors from around the globe enjoying a stroll through the virtual forest.

”UPM Forest Life is a flexible base for environmental communication and its contents can be edited with topical themes when necessary,” describes Toni Laturi, Managing Director of Valve. “The website is built out of real environments and events to create as authentic an experience as possible for the visitor.”

Earlier recognitions for UPM Forest Life include the European Excellence Awards in two different categories. The site was also shortlisted in Cannes and London International Awards and won silver in EPICA. In Finland, the site was chosen as the Forest Act of the Year in 2007. In addition, UPM Forest Life has won two categories in Finnish Grand One competition.

Take a walk in the forest at www.upmforestlife.com

For further information, please contact:
Ms Päivi Salpakivi-Salomaa, Director, UPM Environmental Forestry Affairs, tel. +358 400 754 748
Mr Toni Laturi, Managing Director, Valve Branding, tel. +358 40 739 5234


UPM in brief
UPM is one of the world’s leading forest products groups. The Group employs around 26,000 people and in 2007 made sales of EUR 10 billion. UPM’s main products include printing papers, label materials and wood products. The company has production units in 14 countries and its main market areas are Europe and North America. www.upm-kymmene.com

Valve in brief
Valve Branding Ltd. is the leading Finnish internet agency. It has 47 employees, most of the creative designers. Valve’s "Million Clouds" and "Drunk, you’re a fool" campaigns received honourable mention in Webby Awards. www.valve.fi