UPM Forest Life awarded the Forest Act of the Year

The Association of Finnish Foresters and Nordea Bank have awarded UPM Forest Life web site as the Forest Act of the Year. Päivi Salpakivi-Salomaa and Robert Taylor, two core members of the production team, were personally awarded in this occasion.

"The virtual forest stroll is a new and innovative way to bring the forest to the urban people", explains Mr Tapio Hankala, Executive Manager of the Association of Finnish Foresters the rationale behind the decision. "It successfully combines the different values of forests. The use of modern technology makes it possible to offer experiences and simultaneously you are able to get versatile information on forest as habitat, a place for recreation and source of livelihood.

The purpose of the Forest Act of the Year initiated by the Association of Finnish Foresters is to award yearly an open-minded and outstanding act which promotes forestry and knowledge on Finnish forests. The award was given for the first time in 1995.

"We appreciate highly this award. Professionals have assessed the web site and the award is a prove that they value the content and the approach", comments Salpakivi-Salomaa this honour.

So far UPM Forest Life has had about 90 000 visitors. Favourite Web Awards (FWA), one of the most respected services to assess web sites selected UPM Forest Life as world's favourite web site of day in April 2007. Additionally it was chosen among the finalists in Cannes Lions festivals.

Visit www.upmforestlife.com to learn more.