UPM's coated mechanical range chosen as the Top Brand in Europe

(UPM, Helsinki, 14 May, 2008) UPM's winning coated mechanical range includes brands such as UPM Star, UPM Ultra, UPM Cote, UPM Satin and UPM Matt.

The coated mechanical paper brands were ranked based on how known they are in the market, how well they meet customers' expectations on a number of quality performance criteria as well as customer loyalty towards them. The study also identified buying behaviour and purchasing power trends.

The results were based on interviews with 300 professional paper buyers in the heatset web offset printing, gravure printing and magazine publishing segments in Europe.

"We are delighted to be ranked number 1. This is a fantastic recognition for all those who strive for continuous improvement of our coated mechanical products," says Ken Ehrnrooth, UPM, Senior Vice President, Magazine Paper Sales.

In total almost 20 brand families were tracked: Albatros, Fenice, Galerie, Grapho, Holmen Ideal, Holmen Bravo, Leipa Ultra, Maxim, Mirabilia, My, Norcote, Press Selection, Perlentop, Uno, UPM, Steinbeis Character, Steinbeis Charisma, R6 and Royal Press.


For more information:
Ken Ehrnrooth, UPM, Senior Vice President, Magazine Paper Sales, tel. +358 40 521 0581