UPM's 'The Griffin' magazine highlights the infinite possibilities in paper

(UPM, Helsinki, 8 April, 2010) - UPM's corporate magazine the Griffin 1/2010 highlights the infinite possibilities in paper. Paper offers an attracting and reliable platform for messages and an interesting consumer experience.

Paper's future is being shaped by all kinds of innovation in publishing. A modern magazine may contain several paper grades and the articles can be printed by using several printing methods.

When flicking through The Griffin, the reader can sense the effect that the visual characteristics and the feel of a paper have in the reading experience.

Some topics from The Griffin 1/2010:

Innovative Dutch magazine 'Flow' is a magic box of inspiration
Turkish Haberturk sets an example for modern newspapers
The popularity of digital printing for customized products is growing
Video is on its way to advertising in print magazines
Paper bags are a sustainable choice
Paper at the heart of biofore

In addition to being versatile, paper is also a sustainable product. It is manufactured from renewable natural resource, wood. It is completely recyclable and can be reused to make new paper. And finally, it is a source of bioenergy.

Enjoy your reading – and get inspired!

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