The Pavilion, built using UPM materials such as Wisa plywood and UPM ProFi, served as a summer living room and meeting place for the citizens of Helsinki for 105 days in 2012 and attracted more than 80,000 visitors. The Pavilion combined communality, openness and aesthetics. These characteristics have also been incorporated into the new objects made from the Pavilion's frame and roof.
"During the Helsinki World Design Capital year, the Pavilion was used as a venue for many events, concerts and lectures. It was place to get together with friends and family, enjoy lunches and even practise yoga," says Elisa Nilsson, VP, Brand Management, from UPM. All the objects on show in the Pavilion Re-made exhibition (7h11) have been made at the premises of Trash Factory in Finland from materials recovered from the Pavilion. The work was directed by designer Henrik Enbom. The main work in the exhibition is an entity called "Shadows in Birch Forest" designed by United Design Group, a group of Chinese architects. It was created by a group of students from the Polish School of Form at the premises of the Trash Factory during the summer of 2013. The Pavilion Re-made exhibition can be seen in the EcoDesign section of Habitare.
"Reusing wood material is a traditional way of making use of old buildings, so the reincarnation of the Pavilion as new structures can be seen as part of a long tradition," says designer Isa Kukkapuro-Enbom.
"Renewable materials and their recyclability are an essential part of our company's business and Biofore strategy. Our materials are versatile and multi-purpose and they will be visible at the stands of several Habitare exhibitors this year, as in previous years," Elisa Nilsson says.
UPM Grada to be showcased at several stands
UPM's own stand (7p59) will exhibit the company's thermoformable wood material UPM Grada. The floor of the stand is made from UPM ProFi composite material. The stand will be located right next to the Ahead! design area. Furniture and other objects made from UPM Grada will also be on show at several other Habitare stands:
UPM ProFi to be showcased at stands a s follows:
On the second day of the exhibition for professionals (19 September), UPM will organise a UPM Grada workshop as part of the Helsinki children's hospital project. Participants will have the opportunity to illustrate and form clothes-hangers for children designed by Tapio Anttila.
Habitare will be held at the Helsinki Exhibition & Convention Centre (Messuaukio 1, Helsinki, Finland) on 18–22 September.
Read more about how the story of the Helsinki WDC 2012 Pavilion will continue from designer Isa Kukkapuro-Enbom's blog: Pavilion Re-Made.
For further information, please contact:
Elisa Nilsson, VP, Brand Management, UPM, +358 40 500 3150 Isa Kukkapuro-Enbom, Fashion Designer, Trash Factory, +358 40 500 5202, www.trashdesign.fi **
Check the timelapse video which shows how the original Helsinki World Design Captial Pavilion was built.
Link to the press kit: UPM and Design.Link to the image gallery.
UPM, Media DeskMon–Fri from 9:00 to 16:00 EETTel. +358 40 588 firstname.lastname@example.org/UPM_News
Habitare, the largest furniture, interior decoration and design fair in Finland, will take place from 18 to 22 September 2013. The event offers everything for the interior design and function of homes and public spaces. Habitare will be open for professionals from 18 to 19 September and for the general public from 19 to 22 September 2013. Habitare will be held in connection with the Valo Light lighting event, the ArtHelsinki contemporary art fair and the Salon antique fair. www.habitare.fi UPM Grada® is a thermoformable wood material designed to facilitate the form pressing process and to make it more efficient. Grada technology revitalises the forming of wood with heat and pressure and opens up new opportunities for designs not achievable with traditional methods. UPM Grada’s unique forming properties enable high quality and ecological designs that are also visually appealing. UPM Grada – Safe, Durable, Ecological. www.upmgrada.com UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made from renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and Pulp, Paper and Engineered Materials (until 31 October 2013). The Group employs around 22,000 people. The company is present in 67 countries and has production plants in 17 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com.