Renewed and responsive UPM Raflatac website goes live

(UPM Raflatac, Tampere, 25 February 2014 at 09:00 EET) – UPM Raflatac has launched a redesigned website at www.upmraflatac.com, featuring a fresh new look, richer content and enhanced access to product information.

In terms of content, the new website offers extensive and upgraded product information for UPM Raflatac self-adhesive label materials. Visitors have access to regionally specific product ranges and downloadable technical product information PDFs, all of which are accessible through a redesigned, effective product search.

Visually, the new-look website reflects the company’s technical expertise and attentive customer service attitude that sets the industry benchmark. The responsive new website also scales itself automatically to desktop, laptop and mobile device displays. In addition to English, the UPM Raflatac website is available in Chinese, French, German, Italian, Polish, Russian and Spanish.
                            
“We have listened to the voice of our customers and developed the UPM Raflatac website to meet their needs”, says Sari Raunio, Manager, DigiCenter at UPM Raflatac. “All the information about our products and services has been made available with an emphasis on maximum accessibility. Our aim is to exceed customers’ and stakeholders’ expectations.”

For more information, please contact:
Ms Sari Raunio, Manager, DigiCenter, UPM Raflatac, tel. +358 2041 6143

This press release is available in other languages on our website: www.upmraflatac.com


UPM, Corporate Communications
Media Desk, tel. +358 40 588 3284
media@upm.com
www.twitter.com/UPM_News

UPM Raflatac is one of the world’s leading producers of self-adhesive label materials. We supply high-quality paper and film labelstock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of EUR 1.2 billion (USD 1.6 billion) in 2013. UPM Raflatac is part of UPM – The Biofore Company. Find out more at www.upmraflatac.com.

Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 21,000 people and its annual sales are approximately € 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com