Market launch for UPM Fine in Central and Eastern Europe

(UPM, Helsinki, April, 19, 2007) - UPM Fine, the offset paper brand from UPM, is being introduced in Central and Eastern Europe: From the beginning of April onwards, Europapier Group, one of the leading paper merchants in Central and Eastern Europe, is launching the UPM Fine brand from UPM in 11 Central and Eastern European countries.

Having launched UPM’s art paper range UPM Finesse in their markets in 2006, Europapier Group is now completing their paper portfolio by including the offset paper range UPM Fine.

UPM Fine, a woodfree uncoated paper assortment with high whiteness and good opacity, offers the most versatile design and print opportunities that natural papers can offer. Available in a wide substance range from 60-300 g/m², UPM Fine is suitable for a variety of printed materials such as books, brochures, manuals, direct mailings and many more. UPM Fine is produced at UPM’s fine paper mill in Germany, UPM Nordland Papier, which operates the largest paper finishing site in Europe, and therefore also offers an extremely wide choice in folio sheet sizes. Its outstanding stiffness ensures utmost reliability during printing and processing.

The market launch of UPM Fine in Austria, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia and Serbia will be supported by an extensive campaign.

For further information please contact:
Ms. Doris Lübbers, Marketing Communications Manager, tel. +49 4963 401-1845, Mobile: +49 175 725 0661, doris.lubbers@upm-kymmene.com