Get acquainted with UPM's new innovations at drupa 2008

(UPM, Helsinki, 16 April, 2008) With the main message UPM Papers –Naturally, UPM will present its wide range of papers for all printing methods and various end-uses at the exhibition. UPM is a global company with a local service network. The company takes care of its papers' sustainable lifecycle in terms of using sustainable fibre, striving for low emissions, low carbon footprint and using recycled fibre.

At drupa 2008 UPM will kick-off a new campaign for its flagship product, the UPM Finesse range of woodfree coated papers. The campaign will highlight the paper’s pleasant whiteness to reproduce images in the most “true-to-life” manner.

During the fair UPM will launch some new innovations, e.g. a new UPM Printing Simulator for training use and a new iRoll portable solution for optimised printing press performance. Also a new Paper Sommelier for paper specifiers, e.g. editors, advertisers and advertising agencies, will be introduced.

Do not forget to visit our stand, where you can learn a lot by stepping into the "Virtual Forest" created by a modern and interactive digital presentation technology.

Many innovative materials will be used in the construction of UPM's stand e.g. UPM ProFi Deck decking boards made of wood-plastic composite. UPM ProFi is an innovative material, based on a surplus of UPM's label materials production. This is a truly environmentally friendly product made of recycled material. You will also see the new UPM WISA®-Image, special plywood for large format (XXL) digital printing that works also with silk screen printing.

Besides the stand, UPM will be actively involved in the PrintCity "Connection of Competence" concept. UPM has been active in various PrintCity activity group projects, which will be presented in the Competence Centres at drupa.

The Competence Centres include e.g. Value Added UV Printing, Value Added Web Offset, Digital Trans-Promotion and Print Meets Electronic Media. In the projects the competences of various companies are combined to create innovative solutions for the print media. UPM brings in the various possibilities of paper to the projects. The Competence Centres are all located in Hall 6, manned by PrintCity Alliance member specialists. UPM Ella Store Labels and RFID will be present in the Print Meets Electronic Media Competence Centre.

UPM paper will also be run on several printing machines at drupa.

Come and visit us at drupa 2008, Hall 6, stand C43, or visit our website www.upm-kymmene.com.