Fresh off the press: UPM Finesse workbook in duplex

(UPM, Dörpen, January 24, 2008, 10:00 AM) – UPM has published a brand new printing and paper workbook for its UPM Finesse woodfree coated papers. The workbook shows the effects achievable with duplex printing on four different paper finishes and two grammages.

The duplex edition is the second issue of the UPM Finesse printing and paper workbooks. The workbooks are aimed at printers, agencies and the purchasers of print products for the purpose of comparing the effects of printing and finishing techniques on different paper finishes and grammages. While the first edition focuses on the effects of MetalFX inks, the current edition concentrates on duplex printing.

Across eight folders, the viewer can gain an impression of various duplex printing effects and compare the same image in black and white, full colour and various duplex reproductions. The whole workbook has been executed on four finishes: gloss, premium silk, silk and matt, and in two grammages, 135 and 170 g/m2 from the UPM Finesse paper range.

"This printed sample collection illustrates the influence of the choice of paper on the final print result and therefore is a practical decision-making aid for paper selection," explains Anke Böckmann, Brand Manager for Graphic Papers at UPM.

Duplex is a long-standing technique in which generally black and white images are printed in conjunction with an additional colour. "Duplex remains an effective technique for enhancing printed material and to differentiate it from the flood of familiar four-colour images," says Böckmann. "Black and white subjects gain in depth and plasticity, and a seamless visual impression is created." Duplex is therefore especially well-suited for the representation of landscapes, but also for portraits and industrial photographs.

The current UPM Finesse printing and paper workbook on the subject of duplex printing is now available at upm.finesse@upm-kymmene.com

For further information please contact:
Ms Doris Lübbers, Marketing Communications Manager, UPM, Fine Papers
Phone: +49 4963 401-1845
doris.lubbers@upm-kymmene.com