UPM-Kymmene has introduced a future award for the first time this year. During an evening event at Paperworld the Office Paper Team of UPM-Kymmene presented the prize to the Lyreco Team from France. "With this award we would like to particularity thank Lyreco for its creative marketing," explained brand manager, Anja Veenker, from UPM-Kymmene. "Therewith, Lyreco has successfully supported the launch of Future in the French market."
Next year, UPM-Kymmene will be selecting another customer who has deserved special praise for the way they have launched the brands. This could naturally take the form of a Yes Award," says Veenker.